Light is an essential and dynamic presence constantly moving and changing in all of our daily lives. It creates beauty but also presents challenges to our vision.
glasses wearers are LIGHT SENSITIVE¹
glasses wearers are VERY LIGHT SENSITIVE²
The need for extra light protection
Many glasses wearers are regularly exposed to bright light compromising their vision and comfort, while others are very light sensitive.
The symptoms of light sensitivity are real with 8 out of 10 experiencing daily eye fatigue, and 7 out of 10 getting headaches. Half of glasses wearers experience itchy and tired eyes³.
Transitions XTRActive range of clear to extra dark lenses deliver the extra light protection needed by glasses wearers wanting darker lenses, those frequently exposed to bright or reflected light, and very light sensitive wearers.
Who needs transitions xtractive lenses?
Assessing Light Sensitivity
Glasses wearers can assess their own level of light sensitivity by taking a short quiz.
In just 1-2 minutes, the quiz determines which light sensitivity category users fall into to better determine the best light protection solution for their needs.
Eyecare professionals can use the quiz with patients in-store during lifestyle screening or dispensing. The quiz can also be sent to patients prior to their eye test.
glasses wearers say people would like to learn more about light sensitivity from their eyecare professional¹.
Marketing Materials & Education
There are many resources available to Australian and New Zealand practices to assist with marketing and recommending the new Transitions XTRActive range to patients.
Resources include demonstration tools, window posters, counter cards, social media content, newsletter content and more.
To ensure you feel confident in discussing the new technologies with patients, eyecare professionals are encouraged to learn about Transitions XTRActive. The short education modules include recommendation tips and profiles of patients Transitions XTRActive is suited to.
All of this is available to view, order and download at Transitions Plus – the online Transitions resource.
If you have not registered for Transitions Plus previously, please use registration code XAweb.